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Bio
Samantha Bickford CeMAP, CeRER
Samantha (or Sami as she is usually known) is passionate about helping clients move forward with confidence when it comes to their mortgage and financial protection decisions. She is known for delivering clear, straightforward advice, tailored to each client’s individual circumstances, goals, and long-term plans.
Her route into mortgage advice began through customer-focused and property roles before transitioning fully into financial services. Since then, Samantha has built strong experience across residential mortgages, later life lending, equity release, and protection. She takes pride in supporting clients through every stage of life, from first homes to forever homes, ensuring they always feel informed, supported, and in control.
Clients value Samantha’s approachable, down-to-earth style and her ability to simplify even the most complex situations. She particularly enjoys problem-solving and helping clients who may previously have felt their situation was too complicated or out of reach.
Outside of work, Samantha is a busy mum to two teenage sons, an avid fantasy reader, and loves nothing more than curling up with a good book and a glass of red wine.
A fun fact about Samantha is that she was a professional singer for 13 years before hanging up the microphone!
